CinemaCon is one of the most important weeks of the year for many in our industry. It's a time for those in cinema and film to network and explore new trends and technologies, and for studios to finally share what they've been working on. This year, we had something of our own to share: Audience Insights.

If you missed the grand unveiling at CinemaCon, take a look at our highly-anticipated launch of Audience Insights. Set to revolutionize the way we market movies, it's a tool you're going to want to know about.