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Case Studies

How Loyalty Campaigns Enhance Visitation

Producing long-term sustainable visitation frequency increases with data-driven marketing campaigns.

13 Sep  · 10 min read
Movio
How Loyalty Campaigns Enhance Visitation
Insights

What 2023's Top 5 Summer Films Tell Us About Moviegoers

As the summer comes to a close, we looked at the top 5 summer films of the year to see how moviegoing audiences compare between them and with prior years—across demographics, frequency, and audience visitation recency. 

30 Aug  · 10 min read
Movio
What 2023's Top 5 Summer Films Tell Us About Moviegoers
Insights

Cracking the Case: Who to target when marketing A Haunting in Venice

With A Haunting in Venice launching into cinemas in a few weeks, we examined the evidence to identify which moviegoing audiences make for the most likely suspects to market the detective’s latest mystery to.

22 Aug  · 5 min read
Movio
Cracking the Case: Who to target when marketing A Haunting in Venice
Insights

Capitalising on 'Barbenheimer' with Audience Insights

After months of anticipation, the ‘Barbenheimer’ phenomenon has made its impact on the box office. Between soaring pre-release ticket prices and a combined half-billion dollars of global box office, we took a look at the overlapping audiences for Barbie and Oppenheimer and asked ourselves how movie marketers could best highlight the bomb and the bombshell.

25 Jul  · 10 min read
Movio
None
Insights

The Impact of Concession Discounts on Moviegoer Spend

In collaboration with two exhibitors in the US, Movio embarked on a trial to test the efficacy of concession discounts in affecting moviegoer behaviour.

03 May  · 5 min read
Movio
The Impact of Concession Discounts on Moviegoer Spend
News

Avatar: The Way of Water outperforms top films of 2022 to bring infrequent moviegoers back to the big screen

Movio's opening weekend data shows the blockbuster has outperformed three of the top five films this year.

19 Dec  · 5 min read
Movio
None
News

Stuart Dickinson Named As Vista Group Chief Executive; Kimbal Riley Announces Retirement

Vista Group International Limited (NZX & ASX:VGL) is pleased to announce the appointment of Stuart Dickinson as Vista Group’s new Chief Executive Officer with effect from Tuesday 11 April, 2023.

08 Dec  · 5 min read
Movio
None
Marketing

Movio's Research Console 3.0

With Movio’s updated research console, users can see even more insights and data points with extended self-serve capabilities that enable you to truly understand your audience.

15 Nov  · 5 min read
Movio
None
News

Movio launches cutting-edge product, EQ

Movio launches cutting-edge product, improving cinemas’ movie marketing capabilities, enhancing the moviegoer experience

07 Nov  · 5 min read
Movio
None

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