InsightsExploring the Tastes of an Oscars® AudienceWe wanted to see how similar this year’s Best Picture Oscar® nominees are to one another—in terms of audience tastes and preferences. 04 Feb · 15 min read Marcy Kelly and Zachary Burkert
InsightsThe Diversity Demand: Securing The Future Of MoviegoingThe results are clear: Representation matters. 24 Oct · 5 min read Zachary Burkert and Marcy Kelly
InsightsWho Was Charmed by Once Upon A Time... In Hollywood?We explore the Audience Evolution of Director Quentin Tarantino’s penultimate film, Once Upon a Time in Hollywood. 20 Aug · 10 min read Zachary Burkert
InsightsHakuna Matata: The Audience Evolution Of The Lion KingWe explore the Audience Evolution on one of the biggest films of the year; The Lion King. 07 Aug · 10 min read Zachary Burkert
InsightsCaptain Marvel: The Audience Powering The Marvellous Superhero hitWe compare Captain Marvel’s audience to that of male-fronted Captain America: Civil War and female-fronted Wonder Woman. 20 Mar · 5 min read Zachary Burkert
InsightsAn Evolution Of The Oscar® Best Picture AudienceWe explore whether the increase in diversity among films being nominated for Best Picture has had any impact on audiences. 19 Feb · 5 min read Zachary Burkert
