Cracking the Case: Who to target when marketing A Haunting in Venice
With A Haunting in Venice launching into cinemas in a few weeks, we examined the evidence to identify which moviegoing audiences make for the most likely suspects to market the detective’s latest mystery to.
Capitalising on 'Barbenheimer' with Audience Insights
After months of anticipation, the ‘Barbenheimer’ phenomenon has made its impact on the box office. Between soaring pre-release ticket prices and a combined half-billion dollars of global box office, we took a look at the overlapping audiences for Barbie and Oppenheimer and asked ourselves how movie marketers could best highlight the bomb and the bombshell.
Finding Box Office Boosts From Oscars® Nominations
With insights from Movio's Research Console, we have highlighted key elements of the Oscar® nominees' audences so exhibitors can leverage those nominated titles for greater box office returns.
With Movio’s updated research console, users can see even more insights and data points with extended self-serve capabilities that enable you to truly understand your audience.
Overseeing marketing content and sales, Nic Robin of Village Australia is well positioned to know what moviegoers expect and look for from exhibitors today, not just in terms of films, but services and facilities that are key to the ‘premiumisation of cinema’.
We spoke with Steve Davis, Exhibition Director of Digital Cinema Media (DCM) about cinema advertising, its future, and the payoff and impact it has compared to other forms of advertising.
We wanted to take a look at the opening weekend audiences from the top 10 films from 2021 and crown our own winners. Take a look at our 2021 Movio Audience Awards.
