Loyalty programs have long been a staple in the movie theater industry, but are you getting the most out of your loyalty marketing? Recurring campaigns are a brilliant way to stay connected with your guests, build up brand loyalty and ensure they feel valued - which are all key ingredients when looking to increase your ROI.
In our previous e-book '10 Tips to become The Godfather of Email' we discussed the importance of personalization, optimization and segmentation. ‘Loyalty: Live Long & Prosper’ is your guide to sustaining customer loyalty through the use of regular, repeat marketing campaigns based on activities including:
- Program anniversaries
- Lapsing members
- Reaching new loyalty levels