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Unmasking Horror Moviegoing Audiences


With Halloween just around the corner, our Data Science team were keen to take a closer look at Horror movies and the audiences they attract. They studied audience demographics for Horror films released over the past few years, and found that these types of flicks tended to attract two distinct types of audience depending on the film's sub-genre.

Take a look at our infographic below to learn more about Paranormal Horror and Sci-Fi Horror fans, how they differ from one another, and how they compare to an average blockbuster audience. 

Movio Horror Insights Infographic 2018 Final.jpg

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