The Impact of Concession Discounts on Moviegoer Spend
In collaboration with two exhibitors in the US, Movio embarked on a trial to test the efficacy of concession discounts in affecting moviegoer behaviour.
Breaking the Blockbuster Code: Audience Evolution Patterns Revealed
This white paper reveals hard evidence that tentpole audiences evolve over time, with the results challenging movie marketers to re-think how tentpole moviegoers behave.