The Impact of Concession Discounts on Moviegoer Spend
In collaboration with two exhibitors in the US, Movio embarked on a trial to test the efficacy of concession discounts in affecting moviegoer behaviour.
Working with Bramble: How we test out breaking changes
In development, we constantly find new challenges and solutions with the tools we create; this is the latest development in how we use Bramble, our federated GraphQL gateway server here at Movio, to test changes in development.
Finding Box Office Boosts From Oscars® Nominations
With insights from Movio's Research Console, we have highlighted key elements of the Oscar® nominees' audences so exhibitors can leverage those nominated titles for greater box office returns.
