What 2023's Top 5 Summer Films Tell Us About Moviegoers
As the summer comes to a close, we looked at the top 5 summer films of the year to see how moviegoing audiences compare between them and with prior years—across demographics, frequency, and audience visitation recency.
Cracking the Case: Who to target when marketing A Haunting in Venice
With A Haunting in Venice launching into cinemas in a few weeks, we examined the evidence to identify which moviegoing audiences make for the most likely suspects to market the detective’s latest mystery to.