Email: Back To Basics

Get back to basics by exploring email best practices, from optimising your design through to deliverability.

Back To Basics

5 Design Tips To Create A Stellar Marketing Campaign

Curious to know how to optimize the appearance of your marketing campaigns? Look no further! One of our designers takes you through her tips for success.

07 Aug  · 10 min read
Thaisa Da Silva
None
Back To Basics

Back To Basics: Email Marketing For Beginners

New to email marketing or simply wanting to revisit the basics? We strip back to the necessities of a great marketing strategy. 

08 May  · 5 min read
Ashleigh Davis
None
Back To Basics

The Key To Email Deliverability Success

Want to avoid the dreaded spam folder? Holly Jones looks at what email marketers can be doing to support email deliverability. 

11 Dec  · 10 min read
Holly Jones and Will Hughes
None

Personalising Through Segmentation

Below we explore the best ways to personalise your communications using different methods of segmentation.

Segmentation Tools

Finding Your Audience With Group Builder

We take a closer look at one of our most effective segmentation tools, Group Builder.

20 May  · 10 min read
Caitlin Klein
Finding Your Audience With Group Builder
Segmentation Tools

Audience Insights: Taking Your Movie Marketing To New Heights

Audience Insights is here! Discover how it's set to boost your movie marketing efforts even further in this blog post.

03 Apr  · 10 min read
Tiana Perez and Cristina Borsan
Audience Insights: Taking Your Movie Marketing To New Heights
Segmentation Tools

Movio View: Revolutionizing Movie Promotion With Audience Insights

We interview Movio Cinema Product Manager, Ryan Scott, and Product Design Manager, Scott Gamble, about propensity and our latest module: Audience Insights.

07 Feb  · 10 min read
Ryan Scott and Scott Gamble
None

3 Key Features

We take a look at some of our key product features you can be using to optimise communications to your moviegoers.

Key Features

RFM Segmentation for Effective Email Marketing Strategies

We explore what RFM modelling is, why it is so effective, and how you can use it to get moviegoers into your cinema.

16 Jul  · 10 min read
Matthew Liebmann and Dr Karthik Subra
None
Key Features

Real-Time Relevance: Introducing Campaign Automation For Cinemas

Introducing Movio's campaign automation - an effortless way to automate personalized marketing communications for cinema marketers.  

05 May  · 10 min read
Tiana Perez and Vlad Pashchenko
Real-Time Relevance: Introducing Campaign Automation For Cinemas
Key Features

Dynamic Content: Why It Matters To The Movie Industry

Movio's Chief Executive, William Palmer, takes us through his vision for dynamic content within Movio and its impact on the movie industry.

11 Sep  · 10 min read
William Palmer
None

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