Weekend Insights

1 – 3 Feb 2019

This weekend saw a significant decrease in attendance compared to last weekend. Miss Bala debuted to a small audience in its opening weekend as The Upside and Glass continued to attract a moderate and varied group of moviegoers in their third and fourth weeks, respectively.

Source: Movio Research

Millennial Female

18 – 30 years

Attendance: -27.2%

Compared to last weekend

Top 4 Weekend Movies

Week of Run

1. Glass
19.6%
Week 3
2. Miss Bala
18.7%
Opening Week
3. The Upside
13.5%
Week 4
4. Aquaman
8.3%
Week 7
5. Films 5-20
39.9%
---

Millennial Male

18 – 30 years

Attendance: -32.7%

Compared to last weekend

Top 4 Weekend Movies

Week of Run

1. Glass
21.7%
Week 3
2. Miss Bala
11.9%
Opening Week
3. The Upside
11.4%
Week 4
4. Spider-Man: Into the Spider-Verse
9.1%
Week 8
5. Films 5-20
45.8%
---

Gen X Female

30 – 50 years

Attendance: -23.3%

Compared to last weekend

Top 4 Weekend Movies

Week of Run

1. The Upside
15.3%
Week 4
2. Glass
15.1%
Week 3
3. Miss Bala
9.9%
Opening Week
4. The Kid Who Would Be King
9.0%
Week 2
5. Films 5-20
50.8%
---

Gen X Male

30 – 50 years

Attendance: -27.1%

Compared to last weekend

Top 4 Weekend Movies

Week of Run

1. Glass
18.4%
Week 3
2. The Upside
10.7%
Week 4
3. Miss Bala
9.9%
Opening Week
4. Aquaman
9.3%
Week 7
5. Films 5-20
51.6%
---

50+ Female

50 – 80 years

Attendance: -21.3%

Compared to last weekend

Top 4 Weekend Movies

Week of Run

1. The Upside
17.6%
Week 4
2. Green Book
14.3%
Week 12
3. Miss Bala
6.9%
Opening Week
4. Glass
6.7%
Week 3
5. Films 5-20
54.5%
---

50+ Male

50 – 80 years

Attendance: -18.0%

Compared to last weekend

Top 4 Weekend Movies

Week of Run

1. The Upside
13.7%
Week 4
2. Green Book
11.5%
Week 12
3. Miss Bala
10.9%
Opening Week
4. Glass
8.9%
Week 3
5. Films 5-20
55.1%
---

Recent Weekends

Weekend Insights

1 – 3 Feb 2019

Millennial Female

Attendance: -27.2%

Week of Run

Week 3

Opening Week

Week 4

Week 7

---

Millennial Male

Attendance: -32.7%

Week of Run

Week 3

Opening Week

Week 4

Week 8

---

Gen X Female

Attendance: -23.3%

Week of Run

Week 4

Week 3

Opening Week

Week 2

---

Gen X Male

Attendance: -27.1%

Week of Run

Week 3

Week 4

Opening Week

Week 7

---

50+ Female

Attendance: -21.3%

Week of Run

Week 4

Week 12

Opening Week

Week 3

---

50+ Male

Attendance: -18.0%

Week of Run

Week 4

Week 12

Opening Week

Week 3

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Weekend Insights

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