Weekend Insights

1 – 3 Feb 2019

This weekend saw a significant decrease in attendance compared to last weekend. Miss Bala debuted to a small audience in its opening weekend as The Upside and Glass continued to attract a moderate and varied group of moviegoers in their third and fourth weeks, respectively.

Source: Movio Research

Millennial Female

18 – 30 years

Attendance: -27.2%

Compared to last weekend

Top 4 Weekend Movies

Week of Run

  1. 1. Glass

    Week 3

  2. 2. Miss Bala

    Opening Week

  3. 3. The Upside

    Week 4

  4. 4. Aquaman

    Week 7

  5. 5. Films 5-20

    ---

Millennial Male

18 – 30 years

Attendance: -32.7%

Compared to last weekend

Top 4 Weekend Movies

Week of Run

  1. 1. Glass

    Week 3

  2. 2. Miss Bala

    Opening Week

  3. 3. The Upside

    Week 4

  4. 4. Spider-Man: Into the Spider-Verse

    Week 8

  5. 5. Films 5-20

    ---

Gen X Female

30 – 50 years

Attendance: -23.3%

Compared to last weekend

Top 4 Weekend Movies

Week of Run

  1. 1. The Upside

    Week 4

  2. 2. Glass

    Week 3

  3. 3. Miss Bala

    Opening Week

  4. 4. The Kid Who Would Be King

    Week 2

  5. 5. Films 5-20

    ---

Gen X Male

30 – 50 years

Attendance: -27.1%

Compared to last weekend

Top 4 Weekend Movies

Week of Run

  1. 1. Glass

    Week 3

  2. 2. The Upside

    Week 4

  3. 3. Miss Bala

    Opening Week

  4. 4. Aquaman

    Week 7

  5. 5. Films 5-20

    ---

50+ Female

50 – 80 years

Attendance: -21.3%

Compared to last weekend

Top 4 Weekend Movies

Week of Run

  1. 1. The Upside

    Week 4

  2. 2. Green Book

    Week 12

  3. 3. Miss Bala

    Opening Week

  4. 4. Glass

    Week 3

  5. 5. Films 5-20

    ---

50+ Male

50 – 80 years

Attendance: -18.0%

Compared to last weekend

Top 4 Weekend Movies

Week of Run

  1. 1. The Upside

    Week 4

  2. 2. Green Book

    Week 12

  3. 3. Miss Bala

    Opening Week

  4. 4. Glass

    Week 3

  5. 5. Films 5-20

    ---

Source: Movio Research

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