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Insights

What 2023's Top 5 Summer Films Tell Us About Moviegoers

As the summer comes to a close, we looked at the top 5 summer films of the year to see how moviegoing audiences compare between them and with prior years—across demographics, frequency, and audience visitation recency. 

30 Aug  · 10 min read
Movio
What 2023's Top 5 Summer Films Tell Us About Moviegoers
Insights

Cracking the Case: Who to target when marketing A Haunting in Venice

With A Haunting in Venice launching into cinemas in a few weeks, we examined the evidence to identify which moviegoing audiences make for the most likely suspects to market the detective’s latest mystery to.

22 Aug  · 5 min read
Movio
Cracking the Case: Who to target when marketing A Haunting in Venice
Insights

Capitalising on 'Barbenheimer' with Audience Insights

After months of anticipation, the ‘Barbenheimer’ phenomenon has made its impact on the box office. Between soaring pre-release ticket prices and a combined half-billion dollars of global box office, we took a look at the overlapping audiences for Barbie and Oppenheimer and asked ourselves how movie marketers could best highlight the bomb and the bombshell.

25 Jul  · 10 min read
Movio
None
Insights

The Impact of Concession Discounts on Moviegoer Spend

In collaboration with two exhibitors in the US, Movio embarked on a trial to test the efficacy of concession discounts in affecting moviegoer behaviour.

03 May  · 5 min read
Movio
The Impact of Concession Discounts on Moviegoer Spend
Insights

Finding Box Office Boosts From Oscars® Nominations

With insights from Movio's Research Console, we have highlighted key elements of the Oscar® nominees' audences so exhibitors can leverage those nominated titles for greater box office returns.

27 Feb  · 10 min read
Patrick Hanna
None
Insights

Discovering 2022's Horror Audience

With Halloween knocking at the door, we took a closer look at the audiences that Horror movies attract.

26 Oct  · 5 min read
Movio
Discovering 2022's Horror Audience
Insights

Flying High With Top Gun: Maverick

With Top Gun: Maverick’s soaring success, breaking the $1B barrier and shattering records for Tom Cruise, we took a close look at the audience that made it happen, and the three key standouts that contributed to its enormous success.

18 Jul  · 10 min read
Patrick Hanna
None
Insights

Oscars® Night: Turning Nominations Into Box Office

Awards season can have an interesting influence on moviegoer behaviour, we take a look at how you can turn that into box office.

15 Mar  · 15 min read
Christine Rizzolo and Grace Furniss
None
Insights

How Moviegoer Data, Benchmarks, And Targeting Has Shifted For 2022

Moviegoer data is at an all-time premium, and having the ability to target an audience that has felt comfortable returning to cinemas post-shutdown is essential to getting people in seats.

23 Feb  · 10 min read
Patrick Hanna
None

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