Explore Blog
Insights

The New Wave Of Movie Marketing

Introducing our Propensity Algorithm! Dr Bryan Smith and Matthew Liebmann discuss our latest data innovation.

30 Jan  · 5 min read
Dr Bryan Smith and Matthew Liebmann
None
Insights

The 50+ Moviegoer: An Industry Segment That Should Not Be Ignored

AARP and Movio present their findings of the 50+ moviegoer, and how they are impacting the movie Box Office.

10 Apr  · 5 min read
Dr Bryan Smith
None
Marketing

The Secrets To A Successful Cinema Loyalty Program

Movio Experts Sarah Lewthwaite and Matthew Leibmann share some insights at the aspects that create a successful cinema loyalty program.

13 Sep  · 5 min read
Sarah Lewthwaite and Matthew Liebmann
None
Insights

Understanding Millennial Moviegoers: A Data-Driven Playbook

As the largest aggregator of cinema loyalty data in the world our data science team have analyzed Millennials’ behavior.

21 Jun  · 5 min read
Movio
Understanding Millennial Moviegoers: A Data-Driven Playbook
Insights

Breaking the Blockbuster Code: Audience Evolution Patterns Revealed

This white paper reveals hard evidence that tentpole audiences evolve over time, with the results challenging movie marketers to re-think how tentpole moviegoers behave.

16 Mar  · 5 min read
William Palmer and Dr Bryan Smith
Breaking the Blockbuster Code: Audience Evolution Patterns Revealed
Marketing

Mastering Cinema Marketing Campaigns

Movio Expert Sarah Lewthwaite presents her research on Mastering Cinema Marketing Campaigns to create this white paper.

12 Jan  · 5 min read
Sarah Lewthwaite
Mastering Cinema Marketing Campaigns
Insights

What Women Want: Unlocking Incremental Box Office Revenue

Will Palmer takes a close look at the importance of targeting women with cinema marketing during his presentation at TheGrill 2015 in LA. 

11 Oct  · 5 min read
William Palmer and Dr Bryan Smith
What Women Want: Unlocking Incremental Box Office Revenue
Marketing

Successfully Target Your Campaigns

Reporting on the success of loyalty campaigns has traditionally been a complex and difficult task for cinema marketers. Movio Cinema simplifies it.

14 Jul  · 5 min read
Ingrid Grenar
Successfully Target Your Campaigns

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