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Insights

The 50+ Moviegoer: An Industry Segment That Should Not Be Ignored

AARP and Movio present their findings of the 50+ moviegoer, and how they are impacting the movie Box Office.

10 Apr  · 5 min read
Dr Bryan Smith
None
Insights

The Oscars® Nominations Are In... But Who Was Watching?

We used Movio Media data to take a closer look at the audiences of this year's Oscar nominated movies.

13 Feb  · 5 min read
Movio
None
Insights

Movio Media Shows Horror Films Aren’t So Scary For Box Office

Horror films have received a great deal of publicity this year, with several making large box office returns off of relatively small budgets.

28 Oct  · 5 min read
Dr Bryan Smith
None
Insights

Deadpool's Audience Under The Microscope

Movio’s data scientists have analyzed the evolution of the audience of one of 2016’s biggest hits, Deadpool.

20 Sep  · 5 min read
Movio
None
Insights

Understanding Millennial Moviegoers: A Data-Driven Playbook

As the largest aggregator of cinema loyalty data in the world our data science team have analyzed Millennials’ behavior.

21 Jun  · 5 min read
Movio
None
Insights

Breaking the Blockbuster Code: Audience Evolution Patterns Revealed

This white paper reveals hard evidence that tentpole audiences evolve over time, with the results challenging movie marketers to re-think how tentpole moviegoers behave.

16 Mar  · 5 min read
Dr Bryan Smith
Breaking the Blockbuster Code: Audience Evolution Patterns Revealed
Insights

Movio Releases Audience Insights for 'The Hunger Games: Mockingjay, Part 2'

Movio Media’s research platform shows opening weekend audience age increase compared to previous instalment.

23 Nov  · 5 min read
Movio
None
Insights

Movio Releases Star Wars Pre-Ticket Sale Audience Insights

Movio Media research platform unveils insights from ‘Star Wars: The Force Awakens’ movie-going audience - are they what you'd expect?

23 Oct  · 5 min read
Movio
None
Insights

What Women Want: Unlocking Incremental Box Office Revenue

Will Palmer takes a close look at the importance of targeting women with cinema marketing during his presentation at TheGrill 2015 in LA. 

11 Oct  · 5 min read
William Palmer and Dr Bryan Smith
None

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